Hamlets Relationships with Women in Hamlet by William Shakespeare Essa

Hamlet's Relationships with Women in Hamlet by William Shakespeare When reading Hamlet it becomes clear right from the beginning that Hamlet has a deep relationship with his mother, Gertrude, because he loves and respects her so much. In the opening scene we can see Hamlet and Gertrude engaged in tender, loving behaviour. But as the play develops we see this relationship suffer some great dents. Gertrude?s role in Hamlet is to show us how Hamlets insanity develops, her actions are a big part of what drives Hamlet mad. Because when she marries his uncle so soon after his fathers death Hamlet feels she is acting in such a betraying way that he is almost incapable of forgiving her. He has difficulties in coping with his fathers sudden death and to see his mother kiss and cuddle her new treacherous husband almost drives Hamlet over the edge. Hamlet, not wanting to offend his mother by telling her about his disapproval, hides his true feelings about the marriage. His disapproval then grows into hatred and is not let out until Hamlet approaches his mother boldly by taunting he...

Bisleri and Aquafina Essay

1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market. Now around 100 companies sell an estimated 424 million liters of bottled water valued at around Rs. 200 crores in the country annually. Since ancient time people have used water from mineral springs, especially hot springs, for bathing due to its supposed therapeutic value for rheumatism, arthritis, skin diseases, and various other ailments. This started the trend of using mineral water for drinking purpose to exploit the therapeutic value of the water. This trend started gaining momentum in mid 1970s and since then large quantities of bottled water from mineral springs in France and other European The concept of bottled has been quite prevalent in western countries due to greater health consciousness and higher awareness about health and hygiene countries are exported every year. In India, with exposure of media and international life styles, deteriorating levels of potable water, drastic increase in a number of water borne disease cases, increased in awareness about health and hygiene and other related factors led to acceptability of concept of mineral water. The market has not looked back ever since then and has grown leaps and bounds to such an extent that a number of genuine as well as fly-by -night operators have entered it to milk it. In 1967 Bisleri set up a bottling plant for manufacturing and marketing its mineral water but failed. The brand was later sold off to Parle in 1968-69. Mineral water market had its seeding as early as 1968-69 when Parle Group acquired the Bisleri brand from Bisleri of Italy for launching Soda water but later launched bottled water also. The launch at that time was a big flop as concept of buying water that too in bottled form was not accepted by the Indian public. The market remained dormant for quite long (for a period of 20 years or so). The market throughout this period was formed only by the premium products that too available through 5-star hotels. In early 1990s with onset of liberalization policy by the Indian government, coming in of cola majors, sell off of local soft drink brands of Campa, Thumps up, Gold Spot etc by Parle to Coke and other factors led Bisleri to test waters again. Bisleri re-launched its bottled water in 1994. 3. PESTLE ANALYSIS OF THE INDIAN BOTTLED WATER DRINKING INDUSTRY Political * There are various political parties protesting against the pricing of mineral water. * There is stable government at the centre with liberal policies. * The government has imposed price ceiling on bottled water. Economical * Increase in per capita income. * Expansion of multinationals, IT and BPO companies in Tier 1 and 2 cities. * There is no licensing policy adopted in this sector. * Availability of affordable labor. Social * Bottled water was earlier considered as a status symbol. * Bottled water is now the only source of pure drinking water in areas where there is scarcity of water. * The bottled water is considered to be safe as compared to ordinary tap water. * There in increase in health consciousness of people. Technological * The bundling of technologies like distillation, reverse osmosis, activated carbon filter, etc helps in better quality of water. * There has been a shift in packaging from bottles made of glass to bottles made of PET. This helps in recycling and reducing environmental pollution. Legal * Governed by PFA and BIS standard. * BIS has provided standards for mineral and drinking water. The BIS approval was made mandatory from 1999. * Mineral water should be packed in clean, colorless, transparent, odorless, tamper proof bottles made up of polyethylene. * PFA and BIS lays standard for metals like lead, mercury, arsenic, aluminum and barium. Environmental * The use of Plastic for bottled water increases environmental pollution. * The increase in consumption of bottled water causes depletion of valuable fossil fuels. 4. INDUSTRY ANALYSIS (PORTER’S FIVE FORCE MODEL) a) Determinants of entry As the Packed bottled water is growing at the rate of 19% in India and is expected to grow from 8000 crores to 10000 crores by 2013 it is the most lucrative and fastest growing sector currently. The market capitalization is 50-50 i.e. 50% by organised players and 50% by unorganised players. There are more than 200 players in the segment: 1- High demand sector. 2- Unorganised labour requirement. 3- Absolute Cost Advantage. 4- Low switching cost. 5- Recession proof industry. b) Determinants of rivalry The rivalry is not only among the top and the organised players in the sector but also among the unorganised players who are weak in brand identity. The major reasons are * Distribution channels * Retailer’s shelf space * Price * Flexible packaging of the water to suite the purchasing power of the consumer. c) Bargaining power of buyers The bargaining power of the buyers is very high in the B2C and the B2B segment because of the number of players present in the market. d) Bargaining power of suppliers-   The bargaining power of the supplier of the raw materials to the industry is very high because of lack of substitute of the raw material. Also since the demand of the end product is very high and the industry is growing the suppliers can demand a premium for the services rendered. e) Substitution threat Though theoretically speaking there is no substitute for water but then we can say the following can be considered as a substitute for it * Aerated drinks. * Juices 5. BISLERI 5.1 Brand Tagline: â€Å"Play Safe† Mission Statement: â€Å"To provide the highest quality product, keeping in mind all aspect including freshness, purity and safety and making it easily available to the consumer at very affordable price.† 5.2 Company Background Parle Bisleri Ltd is the biggest domestic player in soft drinks in India. It is a private company owned by Ramesh Chauhan. The company sold off the Thumps Up and Gold Spot brands to Coca-Cola India in the early 1990s. Since then, the company has focused solely on bottled water in India. Due to the vast number of players present in bottled water in India, Parle Bisleri has tried to differentiate its brands from the competition. The company shifted its slogan from â€Å"Pure and Safe† to â€Å"Play Safe†, following the attempt of many regional players to emulate the look of the company’s brands. Parle Bisleri is credited with revolutionizing bulk bottled water in India through the introduction of innovative 20-litre jar packaging. The company developed consumer-friendly packaging for its 20-litre jars by adding threaded fittings and valve caps, as opposed to other brands that feature snap-on fittings. These innovations facilitated easier draining of water from the jar. 5.3 History The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhan’s bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. 5.4 Products Bisleri offers a wide gamut of pack and price options. It offers 7 packaging options; a 250-ml cup and bottles in 500 ml, 1-litre, 2-litre, 5-litre, 12-litre and 20-litre packs. The 1-litre bottle accounts for nearly 50 per cent of the sales, with the 2-litre bottle taking up 20 per cent of the sales. The remaining sizes share the balance. 5.5 Production †¢ Parle Bisleri Ltd operates a network of 55 plants spread across the country. This ensures an extensive reach for the company’s products. The company reportedly has plans to increase production capacity further in 2008. †¢ Parle Bisleri’s latest product, Bisleri Mountain Water, is bottled in two plants in Uttarakhand (formerly Uttaranchal) and Himachal Pradesh. The company plans to invest Rs100 million to increase the new brand’s manufacturing and distribution capacity.

Analysis Of John Updike s A P - 2577 Words

There are many ways to analyze a literary work. These ways are called Schools of Criticism or Critical Theories. Schools of criticism occur when groups of readers and critics come together and declare allegiance to a similar core of beliefs. And, when they do, they ask a particular set of question about a literary work. Each different way of analyzing a literary work elicits a different set of questions. AP, a short story by John Updike, would best be analyzed by using the school of New Criticism and analyzing the journey Sammy, the narrator, experiences throughout the story. The school of New Criticism believes that the work’s overall meaning depends solely on the text in front of the reader. This is the primary way that students are taught to analyze literature in high school, or early in college. Using this school, there are many different elements to evaluate or interpret; including theme, allusion, and point of view. When analyzing the hero’s journey, a reader shou ld look at seven characteristics. By looking at these seven characteristics of the story, the reader will be able to see into the mind of narrator and see what he/she is going through emotionally and physically. The point of using these two techniques to analyze this story is to gain insight into the writers’ and characters’ minds and see what drives them to do what they do. An allusion is a reference to another piece of art work, literature or some other object without directly mentioning what that objectShow MoreRelatedAnalysis Of John Updike s A P1293 Words   |  6 PagesJohn Updike is viewed by his readers as a progressive voice in his work that promotes feminist issues. He makes these issues stand out more evidently, rather than hidden, in order for the reader to realize how women are viewed in society. From reading Updike’s AP, the story sends the message to readers of genders working together to strive for equality. 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This essay will present two short fictional stories: â€Å"AP† by John Updike, and â€Å"A Sorrowful Woman† by Gail Godwin. â€Å"AP† shares an interesting piece of art illus trating theRead MoreThe parallel between â€Å"Cathedral† and â€Å"AP†1892 Words   |  8 Pages The parallel between â€Å"Cathedral† and â€Å"AP† Raymond Carver with â€Å"Cathedral† and â€Å"AP† by John Updike are both short stories, even if in facts they are written during the same century, readers can interpret the changes that occurred to be really different. They both introduce characters that are being victim of stereotype by the protagonists, but somehow these characters made a great change into the protagonists’ view of the world and life itself. The stories differ in atmosphere and the quantityRead MoreThe Psychoanalytical Criticism Of Psychoanalysis And Education Essay2096 Words   |  9 Pagesuse it in any story. 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